The first two months of 2026 show continued activity across ESA’s digital channels. Engagement remains steady and provides useful insight into how audiences are finding and interacting with our content.
Website performance
Throughout January and February, the website recorded 4,396 sessions and 5,456 page views, marking an increase in overall traffic. The average session duration was 19 seconds, slightly lower than the previous period. The bounce rate rose to 96.7%, indicating that most visitors viewed a single page before leaving. This suggests that while content is attracting visits, there is room to further optimise user journeys and encourage deeper navigation.
Where visitors came from
Most popular pages
Top visiting countries
LinkedIn growth
ESA’s LinkedIn community continued to grow, adding 55 new followers and bringing the total to 3,475.
At a glance
Impressions increased significantly compared to the previous period, alongside higher overall engagement and click numbers. While the engagement rate is slightly lower than before (4.7% → 4.3%), it remains solid given the increased posting frequency and broader reach.
Thank you to everyone who contributed to our digital presence over the past two months, whether by creating content, sharing updates, engaging with posts, or supporting distribution. Your efforts continue to strengthen ESA’s visibility and connection with the wider sealing industry.