As the year comes to a close, our digital channels continue to attract steady attention. The final two months of 2025 showed consistent activity across both the ESA website and LinkedIn, offering clear insight into how our audiences interacted with our content and where engagement continued to grow.
Website performance
Across November and December, the website recorded 3,800 sessions and 4,787 page views. Users spent an average of 23 seconds per session, and while the bounce rate rose to 64%, this remains a useful indicator of where we can further refine user pathways and the on-site experience.
Where visitors came from
Direct (2,140): Continues to lead, signalling strong brand familiarity and returning visitors.
Most popular pages
European Sealing Association (Homepage)
Top visiting countries
Our global reach remained strong, with the top five visiting countries being:
LinkedIn growth
Our LinkedIn presence continued to expand through the end of the year, adding 50 new followers and bringing the total to 3,420.
At a glance
Impressions: 7,988
These numbers show we’re still getting solid visibility and regular interaction, which is a good sign that people are interested in what we share.
A sincere thank you to everyone involved in shaping our digital presence, whether through content creation, sharing updates, or engaging with our posts. Your contributions strengthen ESA’s reach and reinforce our role within the sealing industry.