Website and LinkedIn Analytics: Key February 2025 Insights - European Sealing Association

Our latest website and LinkedIn analytics reveal interesting insights into how members and visitors engage with our content. Here are the main findings from last month.

Website Performance

In the last 30 days, our website welcomed 1,617 visitors — a 41% rise in sessions from the previous month — resulting in 2,392 page views. The average session duration stood at 40 seconds, while the bounce rate remained at a healthy 38.5%, indicating that a significant portion of visitors explored multiple pages.

Where is our traffic coming from?

• Organic search (651 visitors) remains the top driver of website traffic, showing strong visibility in search engines.
• Direct visits (551 visitors) suggest that a growing number of people are directly accessing our site, likely through bookmarks or typed URLs.
• Social media (160 visitors) continues to play a role in engagement, reinforcing the impact of our online presence.
• Email marketing (130 visitors) contributes to steady traffic, showing the value of targeted communication.
• Referral traffic (110 visitors) highlights the importance of external websites linking to our content.

Most Popular Pages

The top-performing pages provide insight into what interests our audience the most:

1. European Sealing Association Homepage
2. PFAS Restriction Update
3. List of Members
4. Sealing Without PFAS?
5. FSA Spiral Wound Gasket Test Procedure Update
6. ECHA Recognizes Sealing Applications in PFAS Restriction Process
7. Events Page
8. News Page

 Top Visiting Countries

Our website is truly international, with the United Kingdom (178 visitors), the United States (151), and Germany (150) leading the way. France, India, China, and Italy also make up a significant portion of our audience.

LinkedIn Engagement

Our LinkedIn presence continues to expand, with 60 new followers this month, bringing our total to 2,972.

• Total page views: 129
• Unique visitors: 64
• Impressions: 9,355 (showing our content is widely seen)
• Engagement: 476 reactions, comments, clicks, and reposts
• Engagement rate: 5.1%
• Posts published: 16

With 16 posts this month, our LinkedIn page remains active and engaging. The 5.1% engagement rate suggests that our audience finds the content relevant and valuable, reinforcing the importance of regular and well-crafted updates.

The increased engagement this month is a direct result of your contributions — whether through sharing news, engaging in discussions, or staying active within the community. To keep this momentum going, we encourage all members to continue submitting news articles, participating online, and engaging with the latest updates. Your input makes a difference!